A STORY OF BEGINNING SERIES

"A Story of Beginning" is Radwah’s first campaign following its rebranding in January 2025. With a fairytale-inspired theme, the campaign draws from storytelling traditions that often carry moral messages and life lessons.

The fairytale concept helps shape Radwah’s new brand identity one that evokes curiosity, wonder, and a sense of journey. For Radwah, it symbolizes the brand’s evolution: from its humble beginnings to its transformation through Radwah 2.0 — a new chapter marked by growth, change, and greater achievements.